Media management · Short-form
TikTok ads
Lower blended CAC by winning the feed.
The brands winning on TikTok run content that feels native, not polished brand films, a creative problem before a media one.
We combine creator pipelines, Spark Ads and a test plan built for TikTok's shorter learning cycles.
How we work on TikTok ads
- Lower on-platform CAC
- Halo lift across Meta and search
- A creator bench that grows with the brand
Our approach
Creator pipeline
A rolling roster briefed against real angles, not generic 'lifestyle' prompts.
Spark & whitelist
Creator posts amplified so credibility and performance travel together.
Test cadence
Shorter reads and format-first testing. TikTok isn't Meta; we don't buy it like it is.
Outcomes
- Lower on-platform CAC
- Halo lift across Meta and search
- A creator bench that grows with the brand
