Moose Sightings

Field notes from a boutique growth marketing agency. Moose Sightings is where we write up what we are seeing in paid media, creative testing, measurement, and retention across the beauty, ecommerce, and consumer brands we work with, plus the occasional look at the work and the people behind it.

Expect specifics rather than trend pieces: what actually moved contribution margin on Meta and Google, how a creative test was structured and read, where attribution and incrementality disagreed, and what we would do differently next time.