Sol de Janeiro
A breakthrough campaign with Sphere.
Disruptive, memorable, and rooted in both physical and digital
In celebration of their 10 year anniversary, Sol de Janeiro set out to make a bold statement — one that would honor their growth and success while amplifying brand awareness on a global scale. They wanted something disruptive, memorable, and rooted in both physical and digital impact.
Good Moose developed a high-impact out-of-home campaign with a built-in digital strategy to extend reach and drive engagement. At the center of the activation was a takeover of The Sphere in Las Vegas — one of the most innovative and attention-grabbing OOH platforms globally. As the first body care brand to appear on The Sphere, the campaign delivered an immersive in-person experience amplified through social sharing, digital buzz, and paid media, ultimately reaching millions both in Vegas and online.
The cult favorite beauty brand behind the legendary Brazilian Bum Bum Cream has gone big — literally — transforming the Exosphere into a glowing tribute to their vibrant yellow jar.
More Good Work
Growth across paid media and creative.
Boosted revenue growth goals 1.4X by adopting awareness and consideration tactics.
Expanding to international markets through brand awareness.
Scaling acquisition through a high-growth period.
Performance marketing that compounds.
A true extension of the in-house team.
