Good Moose
GLDN campaign hero
Case Study

GLDN

A long-term media and creative partnership.

Services
Analytics & ReportingMedia ManagementTesting StrategyAudience & Creative TestingCROForecasting & PlanningCreative Services
Markets
North America

Growing DTC revenue profitably by using data and insights

Based on advertising data and audience insights, Good Moose identified the opportunity to launch several campaigns focused on Zodiac signs and different creative variations related to them. This targeting and creative approach proved to be an extremely effective gateway to unlock profitable growth at the first transaction level.

This initiative together with a robust full-funnel strategy allowed the brand to continue growing revenue in a profitable way through our three years of partnership.

86%
Higher conversion rate than other themes
40%
YoY DTC Revenue Growth
"
Working with Good Moose has been an absolute pleasure! Good Moose provides the best of both worlds in terms of agency relationships. They are always very quick to respond to any questions that come up, follow through on the action items they have promised to deliver, and they have really taken the time to understand our brand.
Evan Donnelly — Senior Brand Manager
GLDN