Good Moose
FirstVet campaign hero
Case Study

FirstVet

Launching the leading European brand of remote health triage for pet care in the US.

Services
Forecasting & PlanningMedia ManagementPre-Launch StrategyAnalytics & Reporting
Markets
North America

Launching a full funnel strategy to bring brand awareness and convert

After deep market research and audience exploration, Good Moose created a full funnel strategy with an emphasis on direct response channels (Search and Social) with the support of connected TV to successfully educate users about this new service prior to converting them.

57%
Installs Growth
65%
Decrease in CPI
"
We engaged with Good Moose to help with our expansion. Good Moose was instrumental in helping us establish and manage a testing framework that drove rapid growth across multiple paid acquisition channels.
Justin Melia — Marketing Lead, FirstVet
FirstVet