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Case Study · Orlane

Orlane

A true extension of the in-house team.

Driving DTC and Amazon growth for scalable, profitable brand expansion

Good Moose supported Orlane's digital transformation by deploying a full-funnel strategy to capture and nurture customers at every stage.

By orchestrating email, paid media, and product launches, Good Moose maximized impact across paid channels, optimizing engagement and conversions. This approach helped to double revenue year over year while efficiently growing customer lifetime value.

Through innovation and precision, Good Moose helped Orlane scale their DTC business while staying true to its luxury heritage and building the core pillars needed to further its digital growth.

+63%
Profitable revenue growth across paid media and email in 2025 vs. 2024, with profitability measured on ROAS
+112%
New customer growth across paid media and email in 2025 vs. 2024
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Working with Good Moose has been an absolute game-changer for my business. Unlike other service providers who demand constant input and add to my workload, they immediately understood my brand and took the reins with precision and creativity. Their ability to craft perfect visuals and communicate the right message effortlessly has been invaluable. They are always on time, incredibly precise, and consistently deliver with excellence. Good Moose is more than just a partner; they are a true extension of my team, always thinking ahead and uncovering new growth opportunities that align perfectly with my business goals. Thoughtful, highly data-driven, and exceptionally talented, they make the entire process seamless and enjoyable. I could not ask for better collaborators.
Elisa Giraudi — Co-Owner, Orlane
Orlane