True Botanicals
Scaling acquisition through a high-growth period.
Restructuring paid media channels for more profitable and faster revenue growth
After auditing the brand's previous marketing strategy, Good Moose streamlined multiple campaigns and creatives to fast-track the exit from the learning phase — dramatically reducing CPAs.
This, combined with the deployment of a high-performing full-funnel strategy across core channels and significant improvements in key metrics like CTRs and CVRs, fueled efficient expansion into new platforms, including Reddit, TikTok, YouTube, and DRTV. Good Moose's data-driven reporting and multi-channel measurement ensured a seamless, scalable, and highly profitable channel strategy.
Good Moose was the perfect extension of our team during a fast-paced, high-growth time period in our business. The team was always willing and able to assist our team on a moment's notice when we had to shift strategies or make quick decisions. I relied on the Good Moose team to wade through the dense amount of information coming from platforms, vendors, etc. to make informed decisions for our paid media strategy. Good Moose helped our teams get set up to take media in house and walked us through all the foundations they set up for our accounts.
More Good Work
Growth across paid media and creative.
A breakthrough campaign with Sphere.
Boosted revenue growth goals 1.4X by adopting awareness and consideration tactics.
Expanding to international markets through brand awareness.
Performance marketing that compounds.
A true extension of the in-house team.
