Case Study

Sol de Janeiro

Growth across paid media and creative.

Services

Forecasting & PlanningCreative ServicesAudience & Creative TestingCROAnalytics & ReportingTesting StrategyMedia ManagementPre-Launch Strategy

Markets

North AmericaEuropeAsia

Scaling Sol de Janeiro from $60 Million to $1 Billion

As the Agency of Record since 2021, Sol de Janeiro and Good Moose have made creative, channel, and overall marketing diversification core pillars of the brand's growth strategy, allowing our teams to surpass media holiday goals four years in a row.

By focusing on what our consumers love and following a transformative acceleration, we've achieved 15x revenue growth, making Sol de Janeiro a standout bestselling, viral beauty brand.

147%

Revenue YoY from paid media channels during key sales period

+78%

Increase in New Customer Revenue YoY during an omni-channel brand campaign

+21%

Increase in store sales in proximity to OOH activations for a new product launch

Partnering with Good Moose in 2021 was a game-changer for us. Throughout the last 4 years, they've helped us navigate massive growth challenges while providing support across all aspects of our expansion. They worked closely with our team to expand our media efforts through channel and creative diversification that fueled our funnel. Their expertise and dedication have been instrumental to our success over time.

Tamera Ferro — CMO

Sol de Janeiro

In Conversation with

Sol de Janeiro

Balancing a consistent brand identity with new creative approaches is all about staying true to core values. Keeping your values at the heart of your brand allows you to confidently experiment with new ideas while maintaining the essence that your customers love.

Focus on creating a concise story within core channels for both clear and closed funnels. Balancing creatives for known and algorithmic audiences is essential to drive performance.

Take smart risks. Understanding when to take risks and understanding your brand well enough to know what risks are worth taking sets your brand up for massive and sustainable growth.