BeautyMatter Awards — Best Performance Marketing Campaigns

About this award

We took home the 2025 BeautyMatter Awards honor for Best Performance Marketing Campaigns for Sol de Janeiro's holiday push. Going into a noisy election year, with competition climbing and social commerce pulling at attention, we made a deliberate bet: build awareness and grow the retargeting pool early, well before Cyber Week. That upfront investment in reach and recall made the later retargeting far more efficient, and Sol de Janeiro scaled spend while holding record level returns.