Facetheory
Performance marketing that compounds.
Customer acquisition efficiency improved year over year, allowing Facetheory to capture Cyber Week demand more profitably despite a tougher macro environment.
During a Cyber Week marked by higher media costs, increased competition, and more price-sensitive consumers, Facetheory and Good Moose aligned on a profitability-first growth strategy.
By strategically scaling brand-awareness traffic ahead of the peak period and pairing it with prospecting-led ASC execution, performance exceeded revenue projections while lowering CPA year over year and improving Cyber Week efficiency, creating the conditions for CRM to convert demand at scale and push the business beyond revenue targets.
This disciplined, profitability-first approach demonstrates how efficiency-led paid media execution can support profitable scale even in the most competitive trading moments.
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