Email & SMS
Lifecycle email and SMS programs across Klaviyo, Attentive, and friends that turn first-time buyers into repeat customers, and repeat customers into fans.
Retention is where great brands actually make money. Paid media buys the first purchase; email and SMS decide whether there's a second, a third, and a customer worth more than they cost to acquire. When retention works, the CAC you can afford on Meta and Google goes up, and the whole growth model loosens.
We build the flows, the calendar, and the testing rhythm to lift repeat rate and lifetime value without burning the list. That means fewer, better sends, segmentation that respects how often someone actually buys, and offers that protect margin instead of training the list to wait for a discount.
How we work on Email & SMS
- Flow architecture and audits. Welcome, browse and cart abandonment, post-purchase, replenishment, and winback flows mapped to the actual purchase cycle, with segmentation and suppression rules that stop the same customer getting three messages in a day.
- Campaign calendars and copy. A monthly calendar tied to launches, promos, and seasonality, written in brand voice, so retention supports the paid media plan instead of running on a separate track.
- Testing and deliverability. Subject lines, send times, offers, and SMS cadence tested against revenue per recipient, with list hygiene, authentication, and sending reputation monitored so the messages actually reach the inbox.
Our email & sms approach
Every flow, segment, and deliverability signal reviewed before we recommend a single change, including which flows are quietly cannibalizing full-price demand.
Modular flows and a monthly campaign calendar that ships on time without turning the brand team into a copy factory.
Testing on subject lines, sends, and offers, with clear read-outs on revenue per recipient and incremental contribution, not open rates.
Email & SMS outcomes
- Higher revenue per send, because segmentation and timing are built around purchase behavior rather than a single list blasted on a schedule.
- Improved repeat purchase rate and lifetime value, which raises the CAC the business can profitably pay on paid media.
- A retention program the brand team is proud to send, in the brand's voice, with discounting used as a lever rather than a default.
Email & SMS FAQs
- Which platforms do you work in?
- Most commonly Klaviyo and Attentive, plus Postscript, Iterable, and Braze depending on the stack. We work in whatever is already in place before recommending a migration, since replatforming rarely fixes a problem that's really about segmentation and content.
- How does email and SMS connect to the paid media work?
- The same team sees both. Retention data tells us which acquisition cohorts are actually worth more over time, and that feeds the bidding, budget, and audience decisions on the paid side. Running them separately is how brands end up scaling their least valuable customers.
- How quickly do flows start producing revenue?
- Core flows, welcome, abandonment, and post-purchase, typically ship in the first four to six weeks and start contributing immediately. Deeper segmentation, winback, and replenishment work follows once there's enough behavioral data to segment on.
- Will more sending hurt our deliverability?
- It can, which is why we monitor engagement-based segmentation, sunset policies, authentication, and sending reputation from day one. Sending more to fewer, better-qualified people almost always beats sending more to everyone.
