Digiday Media Buying & Planning Awards — Best Influencer Partnership

About this award

When Crystal Nicole organically posted a TikTok about Henry Rose's Dave fragrance, we spotted the momentum fast, locked in usage rights and put real paid budget behind content that already felt authentic. It earned Henry Rose and our team Best Influencer Partnership at the 2026 Digiday Media Buying & Planning Awards. Within 30 days, Google Search impressions for Dave jumped 258%, with 40% of that coming after we boosted the video. By December 2025 the post had pulled in more than 800,000 impressions and nearly 50,000 likes, and drove close to 37% of paid media multi-touch attribution revenue.