How Good Moose drove efficient revenue growth while prioritizing acquisition costs for the luxury skincare brand
After auditing the brand’s previous marketing strategy, Good Moose streamlined multiple campaigns and creatives to fast-track the exit from the learning phase—dramatically reducing CPAs. This, combined with the deployment of a high-performing full-funnel strategy across core channels and significant improvements in key metrics like CTRs and CVRs, fueled efficient expansion into new platforms, including Reddit, TikTok, YouTube, and DRTV. Good Moose’s data driven reporting and multi-channel measurement ensured a seamless, scalable, and highly profitable channel strategy.
Decrease in Facebook Retention CPA in 8 months
Increase in Facebook CVR in 8 months
Increase in Google CTR in 8 Months
