True Botanicals

After auditing the brand's previous marketing strategy, Good Moose streamlined multiple campaigns and creatives to fast-track the exit from the learning phase — dramatically reducing CPAs.

This, combined with the deployment of a high-performing full-funnel strategy across core channels and significant improvements in key metrics like CTRs and CVRs, fueled efficient expansion into new platforms, including Reddit, TikTok, YouTube, and DRTV. Good Moose's data-driven reporting and multi-channel measurement ensured a seamless, scalable, and highly profitable channel strategy.