Mercado Shops

We redesigned Mercado Shops' digital media strategy to drive business growth, implementing a Media Best Practices Checklist to scale results and resolving tracking and tagging issues for accurate monitoring. By redefining audience strategies to avoid overlap and adopting a user-centric creative approach with a "Test & Learn" mindset, we optimized campaigns on Facebook and Display. Agile, automated reports enabled swift, tactical decision-making, ensuring measurable and sustainable growth.