CASE STUDY

Mercado Shops

How Good Moose drove business growth while keeping efficient acquisition cost

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Services

Analytics & Reporting
Audience & Creative Testing
Conversion Rate Optimization
Forecasting & Planning
Media Management
Pre-Launch Strategy 
Testing Strategy

Markets

South America

Reengineering the overall digital media strategy across 5 different countries to scale GMV growth

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to scale GMV growth

We redesigned Mercado Shops' digital media strategy to drive business growth, implementing a Media Best Practices Checklist to scale results and resolving tracking and tagging issues for accurate monitoring. By redefining audience strategies to avoid overlap and adopting a user-centric creative approach with a "Test & Learn" mindset, we optimized campaigns on Facebook and Display. Agile, automated reports enabled swift, tactical decision-making, ensuring measurable and sustainable growth.

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420%

Growth of New Trials

57%

Lower Cost Per Lead

"Good Moose was, without a doubt, the best experience I've had with a paid media agency. Not only because of their excellence in delivery & results but also for their genuine care for our business & every possible detail. Their media management has become a benchmark within the business unit, thanks to this outstanding strategic partner we have."

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Gaston Frydlewski | Head of Mercado Shops
Mercado Shops

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Mercado Shops

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