CASE STUDY

FirstVet

Launching the leading European brand of remote health triage for pet care in the US

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Services

Forecasting & Planning

Media Management

Pre-Launch Strategy

Markets

North America

Launching a full funnel strategy to bring brand awareness and convert

a full funnel strategy

After deep market research and audience exploration, Good Moose created a full funnel strategy with an emphasis on direct response channels (Search and Social) with the support of connected TV to successfully educate users about this new service prior to converting them.

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57%

Installs Growth

65%

Decrease in CPI

“We engaged with Good Moose to help with our expansion. Good Moose was instrumental in helping us establish and manage a testing framework that drove rapid growth across multiple paid acquisition channels.”

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Justin Melia - Marketing Lead

FirstVet