Scaling DTC revenue while maintaining the quality and craftsmanship that define the jewelry brand
Based on advertising data and audience insights, Good Moose identified the opportunity to launch several campaigns focused on Zodiac signs and different creative variations related to them. This targeting and creative approach proved to be an extremely effective gateway to unlock profitable growth at the first transaction level.
This initiative together with a robust full funnel strategy allowed the brand to continue growing their revenue in a profitable way through our the 3 years of partnership.
Higher conversion rate than other themes
YoY DTC Revenue Growth
