CASE STUDY

Sol De Janeiro

How Good Moose helped grow the bestselling, viral beauty brand behind Bum Bum Cream

Services

Forecasting & Planning
Creative Services
Audience & Creative Testing
Conversion Rate Optimization
Analytics & Reporting
Testing Strategy
Media Management
Pre-Launch Strategy 

Markets

North America
Europe
Asia

Scaling Sol de Janeiro from $60 Million to $1 Billion

$1 Billion

As the Agency of Record since 2021, Sol de Janeiro and Good Moose have made creative, channel, and overall marketing diversification core pillars of the brand's growth strategy, allowing our teams to surpass media holiday goals four years in a row. By focusing on what our consumers love and following a transformative acceleration, we've achieved a 15x revenue growth, making Sol de Janeiro a standout brand in the industry as a bestselling, viral beauty brand.

147%

Revenue YoY from paid media channels during key sales period

+78%

Increase in New Customer Revenue YoY during an omni- channel brand campaign

+21%

Increase in store sales in proximity to OOH activations for a new product launch

"Partnering with Good Moose in 2021 was a game-changer for us. Throughout the last 4 years, they’ve helped us navigate massive growth challenges while providing support across all aspects of our expansion. They worked closely with our team to expand our media efforts through channel and creative diversification that fueled our funnel. Their expertise and dedication have been instrumental to our success over time."

Tamera Ferro | CMO
Sol de Janeiro

In Conversation with

Sol De Janeiro

Balancing a consistent brand identity with new creative approaches is all about staying true to core values. Keeping your values at the heart of your brand allows you to confidently experiment with new ideas while maintaining the essence that your customers love.

Focus on creating a concise story within core channels for both clear and closed funnels. Balancing creatives for known and algorithmic audiences is essential to drive performance.

Take smart risks. Understanding when to take risks and understanding your brand well enough to know what risks are worth taking sets your brand up for massive and sustainable growth.

Work in The Wild 🌴☀️

Multimedia campaigns
Social Media Advertising
Creative remixing
Out of home
audio & platform takeover

Multimedia campaigns

Good Moose supported global and regional team to build, execute and analyze 360 campaigns for brand moments and product launches.

Social Media Advertising

As Sol de Janeiro’s agency of record, our team led the media management of the brand’s core paid media channels and the expansion of channels.

Creative remixing

Leveraging existing brand guidelines and visuals, Good Moose supported Sol de Janeiro’s creative team in creating regional specific assets based on platform best practices and performance data.

Out of home

As Sol de Janeiro looked to expand their upper funnel presence, Good Moose helped plan and launch OOH, driving brand awareness and in-store sales in key markets.

audio & platform takeover

Good Moose leverages audio and in-app takeovers to expand Sol de Janeiro's audience reach while also communicating cohesively across channels to increase recall.

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