Case Study
Sol de Janeiro
Growth across paid media and creative.
Services
Forecasting & PlanningCreative ServicesAudience & Creative TestingCROAnalytics & ReportingTesting StrategyMedia ManagementPre-Launch Strategy
Markets
North AmericaEuropeAsia
As the Agency of Record since 2021, Sol de Janeiro and Good Moose have made creative, channel, and overall marketing diversification core pillars of the brand's growth strategy, allowing our teams to surpass media holiday goals four years in a row.
By focusing on what our consumers love and following a transformative acceleration, we've achieved 15x revenue growth, making Sol de Janeiro a standout bestselling, viral beauty brand.
147%
Revenue YoY from paid media channels during key sales period
+78%
Increase in New Customer Revenue YoY during an omni-channel brand campaign
+21%
Increase in store sales in proximity to OOH activations for a new product launch
