Facetheory
Performance marketing that compounds.
During a Cyber Week marked by higher media costs, increased competition, and more price-sensitive consumers, Facetheory and Good Moose aligned on a profitability-first growth strategy.
By strategically scaling brand-awareness traffic ahead of the peak period and pairing it with prospecting-led ASC execution, performance exceeded revenue projections while reducing CPA by 24% year over year and delivering nearly a 4× improvement in Cyber Week efficiency — creating the conditions for CRM to convert demand at scale and push the business beyond revenue targets.
This disciplined, profitability-first approach demonstrates how efficiency-led paid media execution can support profitable scale even in the most competitive trading moments.
