Sol de Janeiro
A breakthrough campaign with Sphere.
In celebration of their 10 year anniversary, Sol de Janeiro set out to make a bold statement — one that would honor their growth and success while amplifying brand awareness on a global scale. They wanted something disruptive, memorable, and rooted in both physical and digital impact.
Good Moose developed a high-impact out-of-home campaign with a built-in digital strategy to extend reach and drive engagement. At the center of the activation was a takeover of The Sphere in Las Vegas — one of the most innovative and attention-grabbing OOH platforms globally. As the first body care brand to appear on The Sphere, the campaign delivered an immersive in-person experience amplified through social sharing, digital buzz, and paid media, ultimately reaching millions both in Vegas and online.
