Media management · Streaming
OTT
Reach new households efficiently, and lift search and social.
OTT is where TV's reach meets digital's targeting. We run CTV and streaming across major platforms, using first- and third-party data to reach households without wasting frequency.
Every buy planned against incrementality and sequenced with digital so it never becomes an expensive branding silo.
How we work on OTT
- Streaming reach that behaves like a performance channel
- Lower cost per incremental household than linear alone
- Attributable halo into search and social
Our approach
Household targeting
IP, device graph and platform data, with caps that stop one ad chasing a person across apps.
Content alignment
Placements matched to goals, from broad reach to niche content where you over-index.
Cross-channel sequencing
OTT audiences retargeted on Meta, YouTube and search so the message compounds.
Outcomes
- Streaming reach that behaves like a performance channel
- Lower cost per incremental household than linear alone
- Attributable halo into search and social
