Sephora advertising for beauty brands

1. Search visibility on sephora.com, where shoppers search brand and category terms more than problem terms.
2. Product pages that meet Sephora's prestige standard: imagery, video and ingredient stories.
3. Reviews, which affect both where products appear and whether shoppers buy.
4. Sampling and trial, which generate reviews.
5. Sephora's retail media network, which matters most around launches.

Sephora shoppers find products on TikTok, read reviews on Sephora and rarely shop around on price, because prestige pricing is the same everywhere. So the brands that grow at Sephora invest in Meta, TikTok and Google with Sephora as the destination, then capture the branded searches that follow.

Good Moose runs that offsite media with retailer links and store locators, and uses our planning tool, Good Moose Hub, to make sure impressions overlap with Sephora locations. Markets with many stores and many shoppers get more weight. See how our retail media planning works.

With sell through data from the brand, we compare Sephora sales with media delivery by market, then run geo holdout tests to show how much of the change came from media. The same approach measures how Meta, Google and DTC spend lift sales at Amazon and other retailers, not just on the brand's own website.

For brands ready for bigger awareness, we find the markets where Sephora and other retail partners overlap most with your shoppers, then plan connected TV and out of home there. A billboard near a cluster of stores works harder than a national buy.

Good Moose supported Sol de Janeiro, a Sephora best seller, from 2021 to 2025 as it grew from $60M to $1B. See the Sol de Janeiro case study, its international expansion and the Sphere campaign. Other beauty clients with strong retail businesses include Summer Fridays, Tatcha, Living Proof, Henry Rose, Orlane, Mario Badescu and Sacheu.