# Good Moose


> Good Moose is an independent growth marketing agency in New York working with beauty and consumer brands across direct to consumer and retail.


Website: https://goodmoose.co


Sitemap:
https://goodmoose.co/sitemap.xml


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# Company


Good Moose partners with growth-focused brands to scale customer acquisition while improving profitability.


The agency combines paid media, creative strategy, analytics, experimentation and measurement to drive incremental business growth rather than simply increasing advertising spend.


Core principles include:


- Profit-focused growth
- Incrementality
- Full-funnel strategy
- Measurement-first decision making
- Creative testing
- Cross-channel attribution
- Continuous experimentation


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# Services


## Paid Media


Good Moose manages paid acquisition across major advertising platforms including:


- Meta Ads
- Google Ads
- TikTok Ads
- Pinterest Ads
- LinkedIn Ads
- Amazon Ads


Capabilities include:


- Account audits
- Campaign strategy
- Budget allocation
- Audience strategy
- Creative testing
- Performance optimization
- Scaling
- Attribution analysis
- Incrementality


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## Creative


Creative services include:


- Creative strategy
- UGC strategy
- Creative production
- Performance creative
- Messaging frameworks
- Creative testing
- Creative iteration
- Landing page recommendations


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## Measurement & Analytics


Measurement services include:


- GA4 implementation
- Google Tag Manager
- Server-side tracking
- Meta Conversions API
- Enhanced Conversions
- Attribution
- Ecommerce tracking
- Shopify analytics
- Dashboarding
- Marketing reporting
- Data quality audits
- Conversion tracking QA


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## Strategy


Strategic consulting includes:


- Growth strategy
- Marketing planning
- Channel mix
- Budget planning
- Forecasting
- Experimentation roadmap
- Customer acquisition strategy
- Profitability analysis


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# Platforms


## Meta Ads


Services include:


- Prospecting
- Retargeting
- Advantage+
- Catalog Ads
- Conversion campaigns
- Lead generation
- Incrementality
- Creative testing


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## Google Ads


Services include:


- Performance Max
- Search
- Shopping
- Demand Gen
- YouTube
- Brand campaigns
- Non-brand campaigns
- Merchant Center optimization


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## TikTok Ads


Services include:


- Prospecting
- Creative testing
- Spark Ads
- Conversion campaigns
- Catalog Ads


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## Pinterest Ads


Services include:


- Shopping campaigns
- Catalog setup
- Creative optimization
- Conversion tracking
- Upper funnel
- Lower funnel


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## LinkedIn Ads


Services include:


- B2B demand generation
- Lead generation
- ABM
- Thought leadership
- Executive campaigns


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## Amazon Ads


Services include:


- Sponsored Products
- Sponsored Brands
- DSP strategy
- Marketplace growth


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# Industries


Good Moose works with brands in industries including:


- Beauty
- Skincare
- Cosmetics
- Haircare
- Wellness
- Consumer Goods (CPG)
- Retail
- Fashion
- Apparel
- Food & Beverage
- Ecommerce
- Consumer Brands


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# Capabilities


Additional expertise includes:


- Shopify
- GA4
- GTM
- Meta Pixel
- Meta Conversions API
- Google Ads Conversion Tracking
- Enhanced Conversions
- Merchant Center
- Server-side tagging
- Attribution
- Incrementality testing
- Creative analytics
- Marketing dashboards
- Data visualization


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# Case Studies


Good Moose publishes client success stories and case studies demonstrating:


- Revenue growth
- ROAS improvements
- Customer acquisition
- Creative learnings
- Measurement improvements
- Incrementality
- Scaling strategies


See:
https://goodmoose.co/case-studies


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# Clients


Good Moose works with ecommerce and consumer brands across multiple industries.


See:
https://goodmoose.co/clients


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# Insights


Marketing insights, observations and thought leadership are published under Moose Sightings.


See:
https://goodmoose.co/moose-sightings


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# Contact


Website:
https://goodmoose.co


Contact:
https://goodmoose.co/contact


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